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In China, the iPhone is far from perfect as you think
In recent meals, I found an interesting phenomenon: 80% of the people at the dinner table are using iPhones, and the remaining 20% include mobile phones of other brands.
2021-09-27
  

In recent meals, I found an interesting phenomenon: 80% of the people at the dinner table are using iPhones, and the remaining 20% include mobile phones of other brands.

Although apple still bears the negative impression of "showing off its wealth" and "installing X", its huge market share tells us that Apple cannot have so many users if it only sells its appearance and brand. All along, "fruit powder" will spontaneously tell you how Apple humanizes the user experience to achieve a religious marketing There should be a huge "but" here, but there have been several problems that make the author feel uncomfortable. Apple is actually a little far from the excellent experience of fruit powder. Yes, maybe fruit powder can say that Apple pays more attention to a macro experience, and then drowns you with terms such as "ecology" and "one-stop". There should be another one here. However, the devil is hidden in the details. Some anti-human details in Apple products are enough to make a perfect looking product a failure, but ironically, These bad details often only appear in the Chinese market. Here are some examples:

1. How does your keyboard make productivity tools?

Apple is not as perfect as officially claimed. IPad and iPhone are really good partners at work. But the distance between the iPad pro and productivity tools is still several laptops away.

On singles day, Apple's iPad Pro was officially launched, which brought a little new vitality to the already silent tablet market. In fact, apple emphasized a message at the press conference - iPad Pro is positioned as a "productivity tool", which means that for professionals, it can be used as a tool for you to make money. Editors like us who need to rush between offices and exhibitions must define a good productivity tool as light, powerful and easy to operate.

Although Apple has launched a keyboard specifically for the iPad pro, friends familiar with peripherals know that many third-party manufacturers have produced the same products for the iPad not long after the iPad was launched. Moreover, because these accessories are MFI, there is little difference in layout. Take the supporting keyboard of iPad air2 in the author's hand as an example. It can be seen that the layout is the same as the smart keyboard of iPad pro, and the appearance difference only lies in the key cap and spacing.

Apple peripherals have always been known as pit fathers. Magic mouse is the best example. Now Apple has added a new chicken rib peripherals to this official luxury package - at present, the API of Apple IOS system still does not allow Bluetooth physical keyboard to call third-party input method. This means that we still have to use Apple's native input method for text input. We should also know how bad the native input method is. At least, there is a big gap between the input experience under the iPad and the input method of the OS X system, especially in the speed of word selection. Therefore, the closed ecosystem in the mouth of fruit powder actually does not bring a better experience.

At present, IOS 9.1 is still used when the iPad Pro is on the market. At least in this version, IOS support for third-party input methods is still unfriendly. At the same time, after IOS 9, apple adjusted some shortcut key functions, so that the CTRL + space originally entered for switching has become a switching task window. Next, a shortcut function key on the original physical keyboard is discarded, This practice of "beating your mouth" is also common for fruit powder.

In that case, for writers, the efficiency of text input means the efficiency of production. The price is close to that of MacBook Air, but the input text is far inferior to that of MBA. What else can we talk about production? what? Do you really think designers will draw on it instead of buying a new emperor?

 

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